Paint a ceiling a beautiful shade of pale blue, and you may just feel as though you’re gazing up at a pure, tranquil sky. But what colour is the sky really? Well, it’s not strictly blue. Sunlight actually consists of all colours of the rainbow (even red, orange and purple). As it passes through our atmosphere, the light is absorbed by gases and particles in the air and then radiated out in different directions. The short, blue wavelengths are scattered more widely, which is why the sky appears blue.
What does this mean?
For contacting you with personalised commercial messages, we will create profiles and analyse your interactions with us. For this, we will look at your personal data such as:
your name, gender, date of birth, e-mail address, and physical address;
your preferences and interests, such as those that you have actively shared with us, but also those inferred through your registered interactions with AkzoNobel websites and apps (for which we may use cookies);
your shopping history, both online (if you link your purchases to your profile) and offline (when making an offline purchase) ; and
the links you click in our emails.
This way we learn about your interests and can ensure that we provide you with the information and promotions that are of most interest to you. We may also ask you for your opinion about our products and services.
If you don’t want to receive any more messages or if you want to opt-out of a particular form of communication with us (for example SMS, E-mail or regular mail), just, follow the steps in that particular communication.
For further information, please read our full Privacy Statement.