About us

About us

With a proven track record of excellence and over 70 years of experience in Singapore, AkzoNobel Paints, formally known as ICI Paints, is part of the world's leading coatings manufacturer and number one in decorative paints and performance coatings.

Technology and innovation have always been at the heart of AkzoNobel Group. As the world‘s leading paint manufacturers and the world ‘s leading brand of premium quality paints, our success is often enhanced by our ability to meet market needs with quality products and value-added services.

With the integration of ICI and AkzoNobel, we can leverage on global expertise and local insights to open up big opportunities for business synergies and improvements. We will also continue to provide our customers with the highest standard of products, service and support.

AkzoNobel Group

AkzoNobel is proud to be one of the world's leading industrial companies. Based in Amsterdam, the Netherlands, we make and supply a wide range of paints, coatings and specialty chemicals – 2016 revenue totaled €14.2 billion. As a major producer of specialty chemicals we supply industries worldwide with quality ingredients for life's essentials. We think about the future, but act in the present. We're passionate about introducing new ideas and developing sustainable answers for our customers.

AkzoNobel Paints Singapore

Established in 1931, ICI Paints Singapore is one of the pioneers in the paint manufacturing industry in Singapore, offering some of the world's top paint and decorative product brands such as Dulux, Dulux Trade, Devoe and Maxilite.

Through the years, ICI Paints Singapore has been closely involved in Singapore's growth and development and holds a prominent position in the decorative paint industry.

From 2008, we are proud to be part of AkzoNobel, and we will continue to upkeep this by continuing to provide products, services and support of the highest standards.

Dulux Singapore has achieved SUPERBRANDS Status

This prestigious achievement represents the highest mark of brand status for a company.

AkzoNobel Paints Singapore is pleased to announce that Dulux has achieved the Superbrands Status today, bringing it an international recognition that consumers know and trust the brand. This achievement is only presented when a company has fulfilled all the stringent standards set by the Superbrands organisation and marks an achievement in Dulux's brand recognition.

Mark Pointer, CEO of Superbrands Singapore says, "Superbrands is an internationally recognised brand promotional platform which pays tribute to the country's exceptional international and local brands. To achieve Superbrands Status companies must be identified by the independent Superbrands survey, conducted by The Nielsen Company. Being identified as a Superbrand means that Dulux, in the eyes of the consumers, is seen as more trustworthy and of high quality."

For more information, please visit www.superbrands.com.


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