Sustainable paint

How Dulux contribute towards sustainable enviornment?

Our goal is simple yet ambitious: to be your first choice for sustainable living.

When we talk about making sustainable choices, it's easy to overlook the smaller details, like the paint that brings life to our homes. But here at Dulux, we've turned this everyday item into a hero for the environment. We're turning the painting world green, making sure that choosing beautiful doesn't mean compromising on being responsible.


Our Commitment

Our path to sustainability is built on a foundation of deep commitment and clear objectives. As a proud member of the AkzoNobel family, we're not just in the business of making greener paints; we're leading a green revolution in the paint industry. Choosing Dulux paint means opting for a future where our planet breathes easier, where every colour choice reflects a step towards sustainability.

Our goal is simple yet ambitious: to be your first choice for sustainable living. This is more than a target; it's a pledge to continuously innovate, delivering eco-friendly solutions without compromising on quality. We're setting new standards, not just for ourselves but for the entire industry, aspiring to be the name you think of when considering eco-friendly painting solutions.

Eco friendly paint

Our Key Pillars in Action

At Dulux, our commitment goes beyond the paint we produce. We're dedicated to creating a positive impact on homes and communities around the world. Here's how our key content pillars come to life through our actions and initiatives.


1. Safe & Healthier Home

We all deserve to feel safe and healthy in our homes. That's why at Dulux, we're committed to creating products that contribute to cleaner air and a healthier living environment. Picture a family moving into their first home, nervous about the air quality for their newborn. By choosing our Dulux Better Living Air Clean Biobased paint, they breathe easier knowing their walls are coated in a paint that actively improves indoor air quality. It's moments like these that remind us why we do what we do.


2. Protect Your Home

Your home is your sanctuary, and protecting it is our priority. We believe in creating paints that do more than just colour your world; they offer lasting protection against the elements. Imagine the relief of a homeowner living in a humid climate, watching their walls resist mould and moisture thanks to our durable formulas. This protection means their home not only stays beautiful but stands the test of time - saving them money and worry in the long run.

Wall paint colour

3. Let's Colour

"Let's Colour" isn't just a slogan; it's our mission to add colour to people's lives. We've brought colour to grey, forgotten spaces, transforming them into vibrant community hubs. Like the time we revitalized a rundown park, turning it into a bright, welcoming space that brought the neighbourhood together. These projects are close to our hearts because they show the power of paint to inspire joy and community spirit.


4. Sustainable Paint Choices

Making sustainable choices should be easy. We're here to ensure that when you choose to paint, you're choosing a future that's brighter and greener. It's not just about the eco-friendly ingredients in our cans; it's about the message it sends. When a family decides to go with Dulux's eco-friendly options, they're part of a larger movement towards sustainability, showing that every little choice adds up to significant change.


Bridging the Gap

We've noticed there's a bit of a puzzle when it comes to sustainability. You want to live more sustainably, but it's tricky to figure out how especially with so many mixed messages floating around. And when it comes to paint, who knew there was a green way to go about it?

That's where we step in. You're looking for brands that don't just sell you stuff but share your values and help you make better choices for the planet. And guess what? We're on the same page. Transparency and authenticity are huge for us because we believe trust is the foundation of any good relationship—including the one between you and your favourite paint brand.

We're all about being open with you. Whether it's sharing the nitty-gritty of how our paints are made or the steps we're taking to improve our sustainability game, we want you to see the full picture. It's about giving you the information you need to make choices that feel right, guiding you towards eco-friendly decisions with confidence and a clear conscience.

At Dulux, we're not just mixing paints; we're mixing transparency, sustainability, and a bit of heart into everything we do. Because we believe that together, we can make a big difference.

Wall paint ideas

The Ripple Effect of Your One-Choice

You know, those little waves that spread out far and wide when you toss a pebble into a pond. Each choice you make, especially when it comes to something as every day as paint, can start a ripple effect that's way bigger than you might imagine.

Choosing Dulux's sustainable paints? That's your pebble. It's a simple action, but wow, does it travel. It's not just about adding a gorgeous splash of colour to your room. It's about saying yes to a product that's kinder to the planet, that helps clean the air in your home, and that keeps those walls looking fresh and fabulous for longer, without needing a redo every few years.

But here's the really cool part: your choice doesn't just benefit you and your family. It sends a message that you care about the bigger picture—the health of our communities and our planet. And as more of us make these kinds of choices, those ripples turn into waves. Big waves can shift how businesses think and act, leading to more eco-friendly innovations and practices across the board.

Together, we can make a difference. Let's start those ripples and see just how far they'll go. Ready to pick up your pebble?

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