Has red got your attention?

Stop! Are you paying attention? Of course you are: you’re currently reading about hot, fiery shades of red. Of all the colours in the spectrum, red is the one that commands the most attention. It all stems from prehistoric times, when our ancestors saw red as the colour of fire and blood, and most of red’s symbolism today arises from its powerful associations in the past.

From flamenco dancers to fire extinguishers, red screams passion, excitement and urgency. Red catches your eye instantly and is a great colour for drawing attention to focal points within a room. A hallway painted deep crimson is a wonderful way to welcome visitors, while a kitchen punctuated with bold red accessories is a surefire way to inspire culinary creativity.